In this webinar session, Allison Garafalo shares an overview of the largest temporary gift show within the US and Handmade Collection to see if exhibiting at NY NOW is right for your business.
Artisan Start Up Strategy: The Nuts and Bolts of Creating and Growing an Artisan-Made Company
Entrepreneurship and the Creative Economy: A Conversation with José Andrés
At The Creative Economy Matters forum, Chef José Andrés invited participants to "be creative in solving the emergency of now." Andrés, interviewed by Artisan Alliance board member Pat Mitchell, spoke of his latest efforts to provide more than three million meals in the wake of last year’s devastating hurricanes in Puerto Rico. He started with a simple idea to feed a neighborhood that steadily grew as he was able to identify new partners to expand – always informed by the changing needs on the ground.
Lessons Learned from Artisan Connect
In this Digital Learning Series, Amanda North of Artisan Connect shares learnings from running the online marketplace Artisan Connect. Her case study explores the issues of market access for artisans the company was formed to address, its business model and organizational structure, as well as the challenges it faced, which ultimately led to its merger at the end of 2016.
Secrets to Building a Successful Import Business
In this Digital Learning Series, Elaine Bellezza of Bellezza Global Consulting takes participants through key strategies to build a successful import business, and how to avoid common pitfalls for artisan businesses. Elaine is a handicraft veteran with more than 25 years of experience working with thousands of artisan businesses across Africa.
Improving Your Design Process with Angel Chang
In this month's Digital Learning Series, womenswear designer Angel Chang shares her creative process and discusses steps artisan organizations can take to make their product lines stronger. In this one-hour webinar session, Angel walks through defining your consumer, testing the market, and product innovation.
Brand Building & Storytelling with Robin Albin
In this one-hour session, brand strategist Robin Albin discusses the basics of building strong personal and business brands, alongside tips to effectively tell your story. Robin discusses the value in honing your brands, mistakes to avoid, and the value of repetition.
Am I Ready for a Kiva Loan?
Kiva is the world's first online crowd-lending platform, connecting entrepreneurs around the world (like you!) with over one million individual lenders. Leveraging the Internet and a global network of Field Partners (including the Alliance), Kiva lets individuals lend as little as $25 each to help create opportunity. Hundreds of people fund each loan on the Kiva website.
Unlocking the Power of Handmade
Now more than ever, we need to think about how to integrate artisans into global commerce, recognize the makers behind our products, and recognize what ties together people, cultures, and places around the world. In this Digital Learning Series, hear from Alliance for Artisan Enterprise Director Peggy Clark as she discusses the diverse meanings of what is means for something to be "handmade."
Building Artisan-Retail Partnerships for Success
In this Digital Learning Series, Creative Director Meg Koglin shares Mercado Global's story, and introduces how the organization has learned to build mutually beneficial partnerships between artisan organizations and large retailers. Large retailers are becoming excited about working with artisans - learn how to best meet their demand while promoting your story, uniqueness, and quality!
Hosting Your First Pop-Up Shop
TO THE MARKET: Survivor-Made Goods economically empowers vulnerable women through artisan enterprise - the organization showcases handmade goods made by artisans who have overcome the perils of abuse, conflict, and disease. TO THE MARKET provides a market platform and works with local partners to host over 40 pop-up shops every year! The second Digital Learning Series with the Alliance and TO THE MARKET covers tips for planning, hosting and making a profit in your first pop-up shop! The webinar covers all aspects of the pop-up process, from pitching the event to maximizing sales.
Handmade Trends in the Global Market
ByHand Consulting is a founding member of the Alliance for Artisan Enterprise. Its experienced team hosts Incubator at Artisan Resource / NYNOW, provides one-on-one artisan business consultations, and hosts product and business development workshops for artisans around the world. The ByHand team hosted the first-ever Alliance Digital Learning Series, covering the top trends affecting the unprecedented desire for artisan goods, and how entrepreneurs can capitalize from it.